It was a great experience getting to design logos and concept a new look for the Chicago Youth Works program. The look and feel for this program had not been updated in 20 some years and Mayor Brandon Johnson was looking for a refresh to breath some life into branded content. I designed an official logo and a watermark to be used on all collateral and put together some basic color and font use standards that could be handed off to the mayor’s team. They have created some great assets using what I put together. It has been so cool seeing what I created get folded into a larger picture and come to life on T-shirts and posters around the city.
